Freya Williams

CEO, North America at Futerra

Freya Williams is a dedicated brand planner who strives to use the power ot business and brands to transform the world for better. She advises organizations including Coca Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to turn sustainability and social good into competitive advantage for their business and brands. Freya’s experience has given her an insider’s perspective on the trials and tribulations of incorporating sustainability into a business and the opportunity to experience the movement’s successes and failures first-hand.